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October 2023 | Companies

The Spanish branding of automotive suppliers assesses its attendance to Automechanika Dubai

Automechanika Dubai held is 20th edition from 2nd to 4th of October at Dubai’s World Trade Center. They event gathered more than 1,900 exhibitors from 61 countries. This is the most important commercial international fair in the middle east region for the aftersale market and an excellent platform for automotive Spanish suppliers getting into wider markets such as Saudi Arabia and Iran. 

With this in mind, several brands belonging to the initiative Autoparts from Spain, such as AMC, Icer BrakesFAE or Proquisur presented their innovative products, services and technologies in front of more than 52,000 International visitors who attended the fair and also interchanged knowledge and perspectives along the diverse forums scheduled during the event. Sernauto - Spanish association of automotive suppliers-, together with ICEX España Exportación e Inversiones, also attended with its own stand with the goal to bring visibility and notoriety to the Spanish offer of automotive suppliers and promote actively the digital platform ‘Autoparts from Spain’. 

Mª Begoña Llamazares -Chief of Markets at SERNAUTO and spokesperson of the platform- assesses the participation: “The Middle East is a market every time more important for the automotive sector due to this industry’s continuous development growth and the increase of investment in these regions besides the setup of vehicle factories and their car park increase. Also, United Arab Emirates, thanks to their geographical location, is one of the logistic operation centers with more relevance for international commerce as a link between Asia, Europe and the north of Africa”. 


The future of mobility in discussion at Automechanika Dubai 2023


Among the key topics tackled during this three-day fair are electric vehicles (EV), the future of mobility and the last trends in the automotive aftersale sector.  The Spanish automotive suppliers have a lot to say about those topics because they will be in charge of giving shape to the new models in the mobility world integrating sustainability in the corporate strategy. 

Spain has all the ingredients required to become a reference for the future mobility. The automotive sector is one of the essential pillars for the Spanish industry and these are some facts to back it up: 

  • The Spanish automotive sector represents 10% of GDP and 18% of total exports  
  • It provides more than 2 million jobs all over the country’s geography 
  • The industry of automotive suppliers and equipment deserve a special attention since we are speaking about an industrial ecosystem able to serve the demand both of national and international manufacturers. As stated by the Spanish first vice president and Minister of Economic Affairs and Digital Transformation: “Automotive suppliers are priority agents in the transformation of the sector and strategic pillars of the Spanish economy“ 

All brands belong into the initiative Autoparts from Spain move forward towards a sustainable, safe, connected and automated mobility. If you want to learn more about the Spanish brands belonging to this initiative, their history, products and services go to our website where you could find everything you need to know and you could contact with a representative ready to supply you with your needs. 


What do the Autoparts from Spain brands think of their time at Automechanika Dubai?


  • FAE, the leading Spanish company in manufacturing electric and electronic automotive components is pleased to report its remarkable participation at Automechanika Dubái 2023, one of the most important automotive fairs in the Middle East. The fair was an outstanding success for the Spanish company, bringing the chance to strengthen relations with existing clients and open new commercial perspectives in the Middle East region during this amazing event. “Automechanika Dubái was the ideal showroom to highlight our innovation quality in electric and electronic components for the automotive industry” Jurgen Sergooris, Sales&Marketing Director at FAE. “We have strengthened our positioning in this strategic region and we are excited with the forthcoming opportunities in the Middle East market” Joan Andreu Estany, Area Manager Africa - Middle East – UK.
  • AMC -leading manufacturer of aluminum cylinder heads for gasoline, diesel and gas combustion engines- had a pandemic hiatus of a couple of years in its attendance to Automechanika Dubái. 2023 edition saw its return. The company states that due to the observed growth this year is looking forward to return in the following years. “This year at Automechanika Dubai we received many visitors from the Middle East but also from Russia and some European countries. This fair has grown considerably and it will be for sure a must for the aftermarket manufacturers in coming years”
  • Icer Brakes states that its attendance to Automechanika Dubai was useful to create awareness about the company in foreign markets such as the Middle East, Africa, Asia, and so on, besides reinforcing its branding image. Also, the company not only highlights the numerous visits to its stand during the three-day fair but also the quality of those interactions. Rubén Llánder, Deputy General Manager at Icer Brakes, assesses the attendance of this Spanish company, consolidated in last years as the largest independent manufacturer of friction material in Europe:“Our attendance to Automechanika Dubai 2023 edition, exceeded our expectations. Everyday, we welcomed at our stand a great amount of visitors not only from the Arab Emirates but also from neighboring countries. 
  • For his part, Proquisur's Marketing Director states that "Automechanicka Dubai has fulfilled the expectations we expected from a scenario like this; a three-day exhibition full of work and good contacts that opens up different markets to those we can find in Frankfurt. Therefore, we value our presence positively".

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