Since the launch in October 2018, our initiative has established itself as the digital platform of reference for Spanish automotive component suppliers, bringing the excellence and innovation of ‘Made in Spain’ automotive component manufacturing companies to international markets. Our platform, promoted by SERNAUTO in collaboration with ICEX España Exportación e Inversiones, has created a strategic space that connects equipment and component manufacturers with large vehicle manufacturers, Tier 1 and Tier 2 companies, and original spare parts distribution groups in crucial countries such as Germany, France, and the United Kingdom. Over the past six years, this has evolved significantly, positioning us as an essential partner in the internationalisation and diversification of markets.
Our success is reflected in measurable results that demonstrate the impact of our digital strategy. During the past year, our website registered more than 75,800 visits, and participation in international trade fairs generated more than 300,000 impressions, demonstrating the great interest in the Spanish automotive components offer. Our presence at events such as Automechanika Frankfurt, Automechanika Dubai and Automechanika Shanghai has been key to showcasing the technological innovations and export capacity of our suppliers. These trade fairs, which act as international showcases, allow partner brands to demonstrate their leadership in innovation, quality, and sustainability.
Looking ahead to 2025, SERNAUTO's International Promotion Plan focuses on expanding the presence of Spanish suppliers in strategic markets, especially in high-growth regions such as France, Turkey, and China. This plan includes specific commercial actions, such as the organisation of Spanish Group Pavilions at renowned international trade fairs, for example at Autopromotec (Italy), Equip Auto (France) and Automechanika (in various regions), designed to facilitate access to new customers and consolidate the image of the Spain Brand as a global supplier. In addition, the Customised Commercial Agendas service will be implemented, an innovative tool that allows suppliers to identify potential local customers and set up strategic meetings with buyers interested in specific products and services. These actions, combined with our digital communication campaigns, aim to reinforce the visibility of Spanish suppliers and boost their competitiveness in an increasingly demanding global market.
Autoparts From Spain's strength also lies in building a robust digital community. Five years after its creation, we have managed to create a network of committed and active followers who participate in our publications and conversations, which facilitates the generation of commercial opportunities and the establishment of strategic alliances. The platform's digital strategy has been based on the creation of content that materialises the messages and values of `Marca España` through thematic campaigns such as #AFSchallenges, which highlight how our suppliers face the challenges of the sector through innovation and sustainability. In addition, participation in international trade fairs and constant monitoring of the brands' activities have allowed us to adjust and enhance our content, generating a significant impact on the visibility and awareness of the Spanish offer.
With six years of experience, Autoparts From Spain has shown that the combination of a robust digital strategy and the institutional backing of SERNAUTO and ICEX can transform the way the Spanish automotive industry positions itself in the world. The road travelled so far is a testament to our brands' commitment to innovation, quality, and sustainability. The platform has become an essential tool for connecting suppliers with international markets and generating synergies that boost the sector's competitiveness.
We look to the future with determination and optimism, aware that the challenges of internationalisation, decarbonisation, and digitalisation will require continuous adaptation and the adoption of new strategies. Our goal for the coming year is to further intensify our actions at international trade fairs, strengthen alliances with specialised media and continue to develop relevant content that demonstrates the added value of ‘Made in Spain’ components. In this way, we aim to expand the influence of the Spanish automotive components' industry at a global level, opening up new business opportunities and consolidating the image of the Spain Brand in the competitive international environment.
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